ZeLo is a brand created by Nitto
, a Japanese pioneer in polymer chemistry. Nitto created ZeLo because they wanted to make their top-of-the-line technology available to everyone by improving the products that people use every day.
They believe that cleaning products can be made with the same level of quality as the products they create for industries such as aerospace, semiconductors, and electronics. This has been the driving force behind nearly 40 years of lint roller development. Everyday products should improve your lifestyle and make cleaning a simple, and dare we say, enjoyable, task.
Nitto is the maker of Japan’s best-selling lint roller, the COLOCOLO. A bit difficult to say in English, the COLOCOLO® underwent a thoughtful redesign for American pet parents. The shape was redesigned to be more ergonomic and sleeker, eliminating the ‘paint roller’ look. Vibrant colors were added for style and energy, and a special adhesive was chosen specifically for pet hair.
The new product was named ZeLo (pronounced ZEE-LOW), a name derived from ‘zealous’ to show the great passion we have for the technology behind our products. The logo design was inspired by the periodic element chart, a further nod to the science that created the products.